Thursday, May 30, 2013

Sports Analytics versus Business Analytics

We have been building detailed real-time and historical analytics for National Hockey League (NHL) and American Hockey League (AHL) teams throughout the 2012-2013 season.

We have seen a great uptick in the interest and usage of the analytics systems as the coaches, GMs and other team staff have become familiar with the systems and the impact they can have on a game.

Just recently an AHL Calder Cup playoff game was contested during which 3 members of the NHL parent club were present and viewing real-time monitoring of the game statistics.  Their interest was focused on how to best deploy the players in subsequent periods and by the third period, their AHL team had dominated almost phases of the game.  We interviewed the folks using the system and discovered that they believe that real-time analytics will be crucial to getting the best line-ups on the ice and getting the best out of each of their players.

As we look at this use case, we understand how similar uses of analytics can be just as advantageous to other businesses in other industries.  We all need to have a greater understanding of our customers and our performance in meeting their needs as well as beating out our competition.

SandOaks provides a unique approach to business analytics.  We focus on what will be useful to you in the short run and extract the data from whatever sources contain the information.  In this way, we provide you with the best way to achieve your goals - whether that is winning a trophy or accelerating your business growth.  Contact us at info at sandoaks.com to talk to one of us.

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